Taking care of your marketing so you can take care of your business.

The arrival of March means Spring is finally here... and the weather is actually starting to feel like it, too!

The longer days always make me feel more energised; the earlier sunrises mean Jack and I are out for morning walkies earlier. I know it's a bit of a cliche, but give me just one sunny day and I feel more positive about everything.

If you're also trying to carry this uplifted seasonal mood into your business, try the following ideas:

🌷 Would your business survive a crisis - or even a minor blip? Some contingency planning tips in my latest blog.

🌷 Reflecting on 9 years working for myself...

🌷 My next Digital Marketing course date: 25th March

🌷 And some topical suggestions to keep your socials blooming this spring!

Thanks for reading and have a great Spring!

Claire

If you need marketing help, send up the Minerva signal!

Think your business is ready for a crisis? Think again.

Back in 2019, I wrote about business continuity - it almost felt like a cautious “nice-to-have.” Fast forward to today and disruption isn’t hypothetical anymore: pandemics, cyber attacks, extreme weather, hacked accounts… the list keeps growing.

Surviving a crisis isn’t just about keeping operations running. It’s about trust, brand and communication. In today’s hyper-connected world, marketing continuity is business continuity. Discover why most businesses are still unprepared and what you can do to stay resilient. [Read the full blog →]

My Work-iversary

This month marks nine years since I decided to work for myself. At the time, it felt mildly terrifying. Looking back, it’s one of the best decisions I’ve ever made.

Nine years of helping small and micro businesses find their voice, their customers and their confidence. Nine years of solving problems, spotting opportunities and being genuinely useful (a legacy I’d happily have engraved somewhere).

What’s surprised me most is that the feeling hasn’t faded. That moment when something clicks. When a business owner realises they can be found. When new work lands because of a clearer message. When someone says, “That sounds exactly like me.” That’s what keeps it interesting.

So here’s to the next nine years — and my thanks to everyone who’s trusted and supported me along the way. 💚 You’re the reason I still love what I do.

(The photo is how I looked 9 years ago: I may have a few more grey hairs now but the smile is bigger!)

New course date confirmed: 25th March

Many of you know my one-day 'learn to do your own marketing' course because you've joined me on it in the last couple of years, so hopefully little introduction required! Suffice to say that I've refreshed the content again and popped a new date in the diary for this month: Wednesday 25th March, at my usual Romsey venue.

If you know a fellow small business owner who might benefit from joining me then, I'd be grateful if you would share this message/details with them. They can read more about the course here and either book via the link to Eventbrite or, if they meet my discounted conditions, are welcome to email me to book direct.

Thank you - I'm looking forward to it!

Content ideas for the coming Spring!

Remember, the best social media is useful, interesting and - only then - salesy! Make it relevant to your target audience (rather than too generic) for best engagement. Here are some suggestions...

Women's History Month

3rd - World Wildlife Day

5th - World Book Day

20th - International Day of Happiness

22nd - World Water Day

28th - World Earth Hour Day

Stress Awareness Month

1st - Pink Full Moon (no joking!)

2nd - World Autism Day

10th - Siblings Day

22nd - Earth Day

25th - World Malaria Day

National Walking Month

Local & Community History Month

3rd - World Press Freedom Day

18th-24th - Learning at Work Week

20th - International Human Resources Day

31st - World No Tobacco Day

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Registered address: c/o David Gamblin, Chartered Accountant
71 The Hundred
Romsey
SO51 8BZ
United Kingdom