Eid Mubarak! The DANA Accelerator, Anti-Animal Cruelty, Racism in sports and social media responsibility and remote work from Dibba island... 





We love this time of year. The time of year where we don't know the exact time, date or month.

We write this newsletter from Dibba Bay – in the UAE's Fujairah – over the Eid Al Adha break. See 'Outlook' below for some quality FOMO ;)

And while we are on the subject, Happy Eid! We wish you and all celebrating a blessed and warm time with your family and friends.

Now, back to our usual newsletter service. Our MD hosted some panels at the DANA Accelerator (we talked about that last week) and we've got some footage to share with you. Skip below to have a gander.

In 'Shaping Tomorrow' we've got some key finds which align with our partnership with JTACC (the Joint Taskforce For Anti and Counter Corruption) like the countries at the center of the shark meat trade and what companies are getting canceled for (mostly, mistreating animals).

Further down we look at LA's most iconic example of California bliss to make us swoon through the summer as well as a stirring piece on how after 72 years and billions of interlocking polymer toy bricks, Lego finally has an eco-friendly alternative.

That's all from us this week. We hope you've all had/ are having a well deserved break this summer wherever you are right now.

Team E.


Details From The DANA

Accelerator Launch


It's incredibly important for regional collaborations and cross-border cooperation on social issues that affect us all. Leah Tedrow hosted several panels at the DANA Accelerator last week, touching on important topics like the fact that the UAE's continued focus on women empowerment in business is cause for resounding applause and replication.

There are currently over 23,000 women employers in the UAE as well as 9 female ministers in the UAE government – and then some. For more amazing facts, watch our MD run through the litany of feats the UAE holds to its name.

EVOKE International



We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!




The Countries At The Center of the Shark Meat Trade




Racism in Football:Are Social Media Platforms Doing Enough?




What Companies Get Canceled For




We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

Evoke International Dubai - PR, Strategic Communication, Marketing, Design

Vanity Fair

Inside LA's Ultimate Mid-Century Home


Known as the Stahl House, this home is the creme de la creme of mid-century modern design.

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design

The Atlantic

The Psychological Benefit Of Your Commute


How the trip to work can be the perfect on-ramp into the day

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Evoke International Dubai - PR, Strategic Communication, Marketing, Design


How Lego Perfected The Recycled Plastic Brick


After 72 years and billions of bricks, the company finally has an eco-friendly alternative.

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Almost 10 minutes of life-affirming, visceral emotion. The last 3 minutes will blow you out the water...


Eros Ramazotti &Andrea Bocelli –

Musica é




Sometimes it's best not to have a plan B, because you might fall back on it. Go out and get what you want.


"You will either step forward into growth or step back into safety"


- Abraham Maslow




We told you we buck trends. Winter aspirations in summer? Why not?

EVOKE - The Outlook

Al Dibba Island



Crisp, clear and not a soul in sight. The tenets for a moment of paradise.

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Where Art, Science, Social Engineering and Design meet.

The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates

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