CAST - Predicting your road to the future, Crisis Counseling and reaching out, Bicycles are booming and a bit of Wonderwall blast back... 
 
icon
icon
icon
 
logo
 



WEEKLY HIGHLIGHT

 

CRISIS ADVOCACY

 
 
 
 

Good evening one and all.


How goes it? Well, it still goes...


And you know what else goes? The wheels of a bike...yes, according to Statista, when the pandemic hit, forcing gyms to shutter and public transportation to suspend operation, millions of Americans re-discovered bicycles as a safe, socially-distanced form of physical exercise and transportation. According to inflation-adjusted figures published by the U.S. Bureau of Economic Analysis, Americans spent $6.9 billion on bicycles and accessories in 2020, up from $6.1 billion the year before. The trend has continued throughout 2021.


Speaking of revisiting past pleasures and giving them a resurgence, we re-watched the action-adventure classic 'Raiders of the Lost Ark' which was like going on a treasure hunt all over again – and then we read a beautiful article by The Ringer paying homage to its 40th year of existence. Skip down to 'Diversions' to get stuck into some riveting reading.


Last weekend our Communications Director, Georgie Bradley, conducted a training on crisis advocacy for women victims of domestic and sexual violence. Pretty hard-hitting stuff. More on that below.


And finally, is it just us or is everyone heading to the Greek isles this summer? We thank Greece in advance for being wide open for us to have a bit of normality in our summer!


Sun, sea and sanity...


Team E.

 
 
 
 


CAST - That Ole' Chestnut

 

We return to our best loved tool in our arsenal: CAST (Commercial Analysis Software Tool). With our CAST system, we can track causation and the ‘why’ of consumer behavior and influence and track that behavior with a 90% predictive forecasting rate.


This helps us give C-suite and stakeholders effective and tested new strategies (not just for marketing and sales efforts but full business strategies) and we can help with the implementation of that strategy to include full monitoring of the implementation to include KPI’s, KRI’s and MOE’s (Measures of Effect) and MOP’s (Measures of Performance) in real time.

 
LEARN MORE AT EVOKE
 
EVOKE International
 

Our system has been verified and used by the U.S. Government in addition to numerous Fortune 500 companies.


We are also currently using these systems to assist companies with their digital transformation and we recently introduced new models to map strategies in the face of sustainability during COVID and beyond.

 
 
 
 
 
EVOKE International
 

How Everyone Can Be An Advocate

 

In case you didn't know, our Communications Director, Georgie Bradley, is a crisis counsellor for women victims of domestic and sexual violence. Having trained with Shamsaha in Bahrain – the Middle East’s first crisis response program – she has been on hospital and hotline duty and has also delivered numerous public engagement workshops to raise awareness on gender dynamics across all areas of life in Bahrain and across the Gulf region.


During her time in Bahrain she became a program assistant, developing training manuals as well as program protocols and assisted with some grant writing. As an ongoing consultant trainer, she regularly trains new advocates for Shamsaha on sexual assault, subconscious bias and understanding trauma in the context of domestic and sexual violence.


We're sharing compiled clips of the most recent training she delivered using Shamsaha's rape and violence crisis response material and curriculum. She discusses how to care for specific populations where there are particular vulnerabilities, why women stay in abusive relationships and when should we call someone a victim or a survivor?


 
 
 

SHAPING TOMORROW

 

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

 
 
 
 
 
STATSITA  

STATISTA

 

The Road to GOAT

 
 
 
 
 
 
 
STATISTA  

STATISTA

 

Where Rivers Emit The Most Plastic Into Oceans

 
 
 
 
 
 
 
STATSITA  

STATISTA

 

Pandemic-Fueled Bicycle Boom Coasts Into 2021

 
 
 
 
 

OUR DIVERSIONS

 

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

 
 
 
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

Ignant

Explore A Cliffside Masterpiece


 

Tour the architectural treasure known as NCaved, a cliffside home situated on a Greek island.



 
icon1st Button - Space between icon &linkREAD MORE
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

VOX

What is Juneteenth?


 

As Juneteenth officially becomes a federal holiday in the US, here is a reflection of its cultural and historical significance.



 
icon2nd Button - Space between icon &linkREAD MORE
Evoke International Dubai - PR, Strategic Communication, Marketing, Design
 

The Ringer

The Pulp and Pleasure of ‘Raiders of the Lost Ark'


 

40 years later, the staying power of the film remains steadfast




 
icon3rd Button - Space between icon &linkREAD MORE
 
 

NOW PLAYING

 

It is impossible to ever get bored of this anthem of a song. We miss the 90s...

 
 
icon

Oasis –

Wonderwall

 
 
 
 
Spotify
 
 

TODAY'S QUOTE

 

So much of the pain and suffering we experience is not caused by what happens to us, but are self-inflicted by unmindful responses to them. We can’t change the fact that we face disappointments and frustrations in life, but we can separate them from our attitudes and motivations.

 
 
 
icon
 

"Life is ten percent what happens to you and ninety percent how you respond to it"

 

- Lou Holtz

 
 

THE OUTLOOK

 

Why is everyone heading to Greece this summer? What's all the fuss about? It's not like the views are anything special. Oh wait.

 
 
 
EVOKE - The Outlook

Santorini,

Greece

 
 
 
 

There's blue and then there's Aegean blue. The latter is superior.

 
iconButton - Space between icon &linkEXPLORE
 
 
logo
ABOUT US
 

Where Art, Science, Social Engineering and Design meet.


The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates

OUR SOCIALS
 
icon1st social icon - Space between icon &linkJoin us
 
icon2nd social icon - Space between icon &linkTweet with us
 
icon3rd social icon - Space between icon &linkStay connected
 
icon4th social icon - Space between icon &linkFollow us
 
 
 
© 2020. All rights reserved.
Unsubscribe - Webversion - Send to a friend