A belated Happy 4th July! We hope all who celebrated (and those in the spirit of it) the long weekend fired up the BBQs and spread some merriment (and not COVID!)
This week we visit a topic that is on the rise: ESG. It is the acronym du jour. We believe it is essential for business models to align with the tenets of ESG for a sustainable and safe-guarded future. More on that right below.
In keeping with our due diligence theme, 'mindful monitoring' where Measures of Effect (MOE) and Measures of Performance (MOP) is another feather to add to your cap when creating a strategy for a campaign – it's one of the biggest pitfalls companies face. Find out why a little further down.
'Shaping Tomorrow' looks at tech in the main – from how Facebook is dominating the U.S. media landscape to the percentage of female employees in the workforce in major tech companies.
Now, when it comes to podcasts, we've got something up our sleeves at the moment – to be revealed in the fullness of time – but for now, indulge in Outside Magazine's five podcast recommendations for the summer.
And we know you will just love our musings on the five-hour work day as explored by Wired magazine. Research indicates that five hours is about the maximum that most of us can concentrate hard on something. There are periods when we can push past that, but the reality is that most of us have about that good work time in us every day. Why work harder when you can work smarter?
Off we go to rewrite the rulebook!
Team E.
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