When was the last time you spread out coins on the kitchen counter? Or the last time you pulled out some notes from your purse? Yeah, same. It's been a while, because cash is no longer king. Since the pandemic shape shifted the world, the preference has been a tap of a card over touching notes that have been handled by so many others before. As an example, a survey from Dubai Police, Dubai Economy and Visa revealed 71% are using digital payments over cash in stores. Sprint down to our 'Shaping Tomorrow' section where Statista reveals other countries that prefer card over cash now.
But before that, you will notice a summoning of your time and words just below. It's been five months since we started landing in your Inboxes every week with our Evoke Newsletter. Now, it's your time to have your say about what YOU want to read and know. Not to be a cliché but your opinion matters.
Another thing that matters is how your brand is preparing for a post pandemic world. Things don't seem to be vastly improving but that's only more reason to be as reactive and adaptive as possible. Our latest article in the Mind Lab proffers you three ways for your brand to be the best version of itself by using real-time data and examples of how others are coming out on top.
And finally, we can't stop staring at our Outlook photo. So much sensation in one shot.
Till next week. In the meantime, go out and do great things!
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