Cash is no longer king, Comfort food binge watching, media training, the power of social media and much more... 









When was the last time you spread out coins on the kitchen counter? Or the last time you pulled out some notes from your purse? Yeah, same. It's been a while, because cash is no longer king. Since the pandemic shape shifted the world, the preference has been a tap of a card over touching notes that have been handled by so many others before. As an example, a survey from Dubai Police, Dubai Economy and Visa revealed 71% are using digital payments over cash in stores. Sprint down to our 'Shaping Tomorrow' section where Statista reveals other countries that prefer card over cash now.

But before that, you will notice a summoning of your time and words just below. It's been five months since we started landing in your Inboxes every week with our Evoke Newsletter. Now, it's your time to have your say about what YOU want to read and know. Not to be a cliché but your opinion matters.

Another thing that matters is how your brand is preparing for a post pandemic world. Things don't seem to be vastly improving but that's only more reason to be as reactive and adaptive as possible. Our latest article in the Mind Lab proffers you three ways for your brand to be the best version of itself by using real-time data and examples of how others are coming out on top.

And finally, we can't stop staring at our Outlook photo. So much sensation in one shot.

Till next week. In the meantime, go out and do great things!




You've all been here a while. In fact this is our 19th newsletter. Go us. And go YOU for sticking around and getting all the best reads the world wide web has to offer as well as from our own repository of hand-written (well, you know what we mean) reads.



We think our newsletters are pretty awesome but we don't want to live in an echo chamber of our own making. We want to hear from you. Do you like the day of the week the newsletter lands in your Inbox (and for that matter, the timing, too?). How about the variety of content – and the amount of it? What should we do more or less of? We're passing the mic to you...

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This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship...



Soak Up Some Social


Our Digital Media Communications Creative spills the tea on why she would love to create a campaign for Disney, why the 80:20 Social Media rule shouldn’t be a rule and which industry needs to be more innovative…

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The Transformative Power of Media Training


From advanced editing and camera techniques to coaching, it all came together for Laura Shaw recently...

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We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

Shaping Tomorrow - Evoke International
Shaping Tomorrow - Evoke International
Shaping Tomorrow - Evoke International



We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.


Top marketing agency Dubai


How To Be Lucky


Most of us think that luck just happens (or doesn’t) but everyone can learn to look for the unexpected and find serendipity.

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Top marketing agency Dubai

New Statesman

How Princess Diana Became A Millennial Obsession


The late princess has become a canvas on to which a generation of women have painted themselves.

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Top marketing agency Dubai

Harvard Business Review

Getting to Si, Ja, Oui, Hai, and Da


To negotiate across cultures, one must take stock of the subtle messages being passed around the table.

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A song for anyone who has ever said they don't like country music. Chris Stapleton will snatch your heart and soul right out of your body.

EVOKE Playlist on Spotify



EVOKE Inspiration



Sometimes escapism has to be literal. Not a weekend get-a-way to a nearby city, but to a place out of this world.

Evoke International




How much do you want to touch this glacier right now?




Where Art, Science, Social Engineering and Design meet.

The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates


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