EVOKE: M&E, the power of collaborations, a post-pandemic world, GameStop, Seinfeld and Disclosure - what else could you want? 





Hello there. Good to see you again. How was your weekend? Pleasantries aside, we've been hunkering down on a new venture – which will be revealed next newsletter. Sorry to disappoint. But it's worth the wait!

In the meantime, we are shining a light on the importance of 'Monitoring and Evaluation' – if you've got a strategy, plan or a project and you're in the full throes of rolling it out and implementing, how can you gauge its success? We show you the benefits of a full monitoring and evaluation plan backed by qualitative and quantitative data.

Further down we unpack the companies around the world who have disrupted their markets with relevancy and visibility to ensure they come out on top in a post-pandemic world.

Be sure to check out the world's highest earning hedge fund managers in 'Shaping Tomorrow' and for a spot of light cultural reading, hark back to the Seinfeld days with Inside Hook's look at their iconic wardrobes.

And finally, the word 'influencer' has been bandied out more than ever before as the infamous cohort have been evading lockdown and travelling to less strict countries and lapping it up, as it were. If you're not totally secure in what an influencer is and what they do, we've revisited an article written by British Vogue and shared it with you – so it should set it out clearly for you.

Happy reading!

Team E.




You've got a strategy, a plan or a project and you're in the full throes of rolling it out and implementing it - but then what? How do you know it's working, being implemented properly and that it's actually being carried through? How have you determined your KPI's, KRI's and how are you ascertaining your Measures of Effect (MOE) and Measures of Performance (MOP)?

That's where we step in to give you full monitoring and evaluation of your plans, strategies and/or campaigns. Monitoring is one of the biggest failures of strategic business or campaign implementation and most companies aren't equipped with the right tools, data or information to enable them to do it effectively or at all. That's where we come in. Full monitoring and evaluation backed by qualitative and quantitative data that gives you real insight and information that you can actually use.


We're beyond endless numbers and data that doesn't help you with your day-to-day and long term decisions and goals. We tell what's being done right, what's not and how to fix it. Take control of your vision and let us do the heavy lifting.

EVOKE International



This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship.



The Wins of Collaboration


Collaborations are essential for businesses to grow. The access to resources, spaces, places and people can be a transformative and road paving opportunity. Often times we need to be around like-minded yet different organisations who can take us out of our echo chamber and test out assumptions and renew old habits with fresh perspective and knowledge. Our collaboration with the Capital Club Dubai has opened up new channels of communications, business development and inspiring thought leaders. In this video our Managing Director, Leah, talks about the fruits of our ongoing partnership.

Best marketing Dubai

Three Ways Brands Can Prepare For A Post Pandemic World.


Here’s how you can navigate in the midst of COVID-19 and plan for the road ahead

Coronavirus has impacted the world at an unprecedented level — and unfortunately, even though 2020 is over, the worst has yet to come.




We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

EVOKE International
EVOKE International
EVOKE International



We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.



The Untold Story of Turkey’s Iznik Tiles


A recent revival of the centuries-old, traditional techniques for creating lovely ceramics is proof that, when it comes to Iznik tiles, beauty is more than glaze deep.

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Inside Hook

How Seinfeld’s Costumers Built One of TV’s Most Iconic Wardrobes


There is a comfortable milieu that served as a reliable foundation for the show’s four main characters without ever distracting from their dialogues and antics.

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Vogue U.K

What Is An Influencer?


Influencers are a hot topic of late due to many flying around the world to avoid lockdowns. But what is an influencer, really?

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We love when a song becomes an 'on-repeat' obsession. This is one of those songs.

EVOKE Spotify



There's nothing like a bit of spring cleaning or going the full Marie Kondo on your life. We recommend you read 'Goodbye, Things' by Fumio Sasaki.

EVOKE International



Sunset and nature. Is there a better combination for some calm naval gazing?


Kakhovka Reservoir, Ukraine


We know this is a little nondescript but sometimes some zoomed in wheat grain is good for the soul.

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Where Art, Science, Social Engineering and Design meet.

The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates

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