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Welcome back to the fold, all! In case you didn't quite feel our wrath over the proliferation over Ad Fraud last week, we're still thrumming with determination to help businesses achieve single digit percentages away from those eye-watering billion dollar figures. That's why we're turning our focus on Due Diligence and Media Buying – the right way. We're all about the full auditing sweep leaving no stone unturned. We wear many hats at Evoke but if we placed preference on one over the other, it's the Poirot meets Holmes fancy-schmancy Deerstalker cap. Reasons, obvious.
As we round up the end of our 'Digital Transformation' series on how to implement change to your organization, we slide into a new series on 'What is a Necessity?' Looking at it through a Covid lens, we mull over how the pandemic has reshaped priorities and made us look for more effective ways to take stock and grow in the name of better and more straightforward communications.
Speaking of straightforward, in our Shaping Tomorrow section we've highlighted Harvard Business Review's 'Less is More' piece on how we can rewire our brains to achieve more than we put in. A supplement to that, is the brilliant 1990 speech on personal growth by activist and author John Gardner rehashed in Medium's 'Road to Self-Renewal'
Now that the Fall has graced us with electric blue skies, purer air and temperatures tickling us at 25C / 77F (for those of us in the Dubai office!), the vibes on seasonal nostalgia have gripped us good. Scroll down to our Diversions and indulge in the Best Autumn Albums to add a soothing soundscape to your downtime and while you're there, read about how Nicole Kidman stepped into some emotional pain for her latest role in an upcoming HBO series. We're sure it's worth unsettling our equilibrium for!
See you all next week! |
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A changing world requires trusted and experienced intelligence, security and communications. Before we dive into any kind or scope of work, the first thing we do is dig deep into your surrounding world – otherwise known as Due Diligence. The work we do involves careful attention to the political, economic, cultural, cyber and crime/terrorism-related challenges throughout the world because brand safety and reputation management are paramount in today's atmosphere.
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What ensures that businesses mitigate risk and brand damage, is a thorough examination of the context in which we are working in. For example, before you invest your money into a project or cause, we do our homework on your behalf to give you deep insights, knowledge and understanding of the terrain you are moving into. Our due diligence goes beyond KYC risk intelligence to give our customers a full 360° picture of who you're working with. The options for executing Due Diligence to harness safety, security and mitigate risk are fully customized to your requirements. It's essentially a lot of detective work through our far reaching CAST system. We do like to think of ourselves as the Sherlock Holmes of the consultancy field... with a little data mining help of course! |
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In the same vein as Due Diligence, our Media Buying services mitigate risk. You heard us loud and clear in the last newsletter about the perils of ad fraud – you know, the 3rd most profitable scam for organized crime networks in the world, with advertisers being robbed of over $42 Billion a year. Let that sink in...
With this miserly situation in mind, our promise to you is a top-down, bottom-up, audit for everything. Every nook and cranny will be excavated so that ad fraud is taken down to single digit percentages - increasing both visibility and RoI for the same amount, and who doesn't want that.
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We take the speculation and risk out of media buying budgets and strategies and give you hard numbers, models, mapping and facts. And with that knowledge, not only do we create innovative content but we also implement your campaigns and deliver nothing but effortless results with real time campaign tracking, measures of effect and measure of performance.
More importantly it means your media spend dollars are never wasted and hitting exactly where and when you need them to. |
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This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship...
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Digital Transformation 4:Implementation
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As we bring our Digital Transformation series to a close after covering the essential pillars of why shift is happening, how to roadmap and finance your new strategies, now’s the time to progress from innovative strategy development, to a framework, to practical execution...
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What is a Necessity 1:Effective Communications
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In our new series:‘What is a necessity?’ We look at how the pandemic has forced businesses to reshaped priorities and source the most effective ways to take stock and grow. We begin with harnessing effective communication in a digital-driven landscape...
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We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for! |
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We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away. |
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How to get over your procrastination
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Everyone procrastinates. But if it feels like you're postponing tasks and delaying work more these days, you're not alone..
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From Fleet Foxes to Fahey, these records will help you usher in cozy season..
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Nicole Kidman Leans into her Pain
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In HBO’s mini-series “The Undoing,” a psychological thriller that premieres next week, Nicole Kidman plays Grace Fraser, a Manhattan therapist...
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Our sound is like John Williams and Bob Dylan birthed a score – enjoy our eclectic mix of tracks when the mood strikes.
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Words are precious to us. Words are who we are. But we live by the words of the greats, too. |
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That's it. We can never not demand to have this feature in our future over-water homes... |
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GILI LANKANFUSHI, MALDIVES
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If you're not a morning person, this picture of perfection might just rouse you up from the sheets for a sunrise dip...
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Where Art, Science, Social Engineering and Design meet.
The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates
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© 2020. All rights reserved.
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