Take a look at the recent signing of Laurie Shaw by Manchester City and this becomes clearer. Whilst their new ‘Lead AI Scientist’ is unlikely to directly fill the void left by a Sergio Aguero injury, his transfer from Harvard University could aid the recruitment of a long-term successor.
The new, better equipped data science department could also help to prolong the career of their greatest ever striker, or even reduce the number of days missed due to injury. That is exactly what has happened at Rangers this season, since adopting Zone7’s AI technology. The same can be said for Getafe CF, too.
With that in mind, it would seem that greater value is now being placed on the support structures around the decision-making processes at leading sports organisations. After all, the investment in top data science divisions is only a fraction of the cost of an ill-advised transfer or prolonged injury to a key player.
As a result, we can expect to see an amplified demand for individuals with "computational astrophysics PhDs" as well as an increased adoption of AI tools. The ability to take data - to be able to understand, process, extract value, visualise, and communicate it will be what sets teams apart – just as it already does in business.
The Weekly Round Up
Introducing the new Sports Pundit weekly round-up. A look at some of the key news from across sponsorship, broadcast, technology, and governance.
Hopefully it can live up to DHL's mantra...
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Case Study: "We don't celebrate brands. We celebrate individuals." Here's what we can learn from DHL's partnership with ESL -Twitter.
Athlete activism is attractive. TAG Heuer announces Naomi Osaka as their latest ambassador -Business Traveller.
Last week Epic Games partnered with 23 clubs and Brazilian legend Pelé to bring global football to Fortnite. Now they're sponsoring Santos for the Copa Libertadores final, too! - Epic Games.
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Live sport a major draw for Prime as Amazon wins 49% of new TV streaming customers in run up to Christmas - The Guardian.
NBC Universal's Peacock adds WWE Network as streaming services hoard content in competition for eyeballs. -Sportico.
State of the art technology install drives Loughborough forward
Loughborough University has become the first sporting institution in the UK to install the Hudl Focus camera – a move that will benefit its flourishing Performance Analysis department and further enhance its close working relationship with Hudl.
Installed in the Netball and Badminton Centre on campus, the fully automated camera integrates directly with Loughborough’s existing Hudl software, allowing coaches and analysts to instantly record, upload and livestream HD multi-angle footage.
The camera will be used extensively with Loughborough’s performance Basketball and Netball teams, competing in both the NBL Division One and Super League, respectively. Access to the technology will allow the analysis teams to automatically record four angles during training and games through real-time ball-tracking technology.
Furthermore, the camera will allow for games to be automatically live-streamed and will integrate seamlessly with additional Hudl products.