| |
|
|
| |
Annnd we're back! How's your Inbox looking? Ours is getting pretty packed to the gills as we stretch into the last few months of what is single-handedly the oddest year of our lives. But also, the year in which we were surprised by our own capabilities and strength of character. It's not been easy adjusting to the new world order but it's brought out the most deft and forward-thinking work out of all of us. Whether that was a longer-term vision for social media strategy, more meaningful graphic designs or producing ever powerful messaging, stronger colors came through in the work that we do.
So, let's dive straight into the meat of this issue of the Evoke Newsletter: We are thrilled to announce our new partnership with TribeOS! TribeOS comes armed with the world's first transparent display advertising platform! What does this mean to you? It means that we've joined forces to combat ad fraud - which accounts for more than $42 Billion being robbed from advertisers and companies! Check out below for more shocking revelations on where your ad spend is NOT going and how we're fighting back with TribeOS!
In Shaping Tomorrow our attention has been focused on the Nobel Prize Gender Gap. Following the American Poet Laura Glück's Nobel Peace Prize for Literature, we were probably just as stumped as you're about to be, when you see the gender gap on the Nobel Prize winners between 1901 and 2020. While the gap is closing, it's at quite the glacial pace...
Other reads of note include our second and third installment on how to actualize Digital Transformation into your company processes; how to reframe your idea of success from The Atlantic and finally, always a crowd pleaser, 100 nuggets of knowledge by the Collaborative Fund. The next time you're in a pub/bar/insert your venue of choice, doing a quiz, you'll show up all armed with all sorts of things you just happen to know off the top of your head.
Till next time. Toodles! |
| |
| |
|
| |
|
|
| |
Ad fraud is the 3rd most profitable organized crime in the world, with advertisers being robbed of over $42 Billion a year by online scammers. Advertising is corrupt and companies are tired of being taken advantage of. This is where we are stepping in.
|
| |
| |
|
|
|
| |
We audit all of your ad spend, prove where the ad fraud that has taken place, reclaim those ad dollars back from publishers and then place your current ad spend on our transparent platforms - reducing your ad fraud down into the single digits.
This means you're spending the same amount with nearly 100% of your human target audience seeing your ads as opposed to losing over 50% of your money to bots and never being seen. Better ROI, engagement and full transparency. You're not only taking losses as we speak but your brand safety is at risk by unintentionally funding criminal organizations through your ad buying. Pick up the phone and call us to stop the bleeding, protect your brand and become more effective immediately. The numbers don't lie. |
| |
|
|
|
|
|
|
|
|
| |
E-commerce. Where have you been all our lives? Well, actually, it's in all our lives right now, whether we like it or not. Because, shift happens, has happened and is constantly happening. As part of our E-Commerce services, we've got an end-to-end package to fully optimize E-Commerce platforms and solutions for your brand. As always it's data and strategy-backed so that your consumer has an ongoing personalized experience. In our customization of your E-Commerce platforms, you'll always have access to real-time analytics, data mining and tracking so every move you make speaks directly to what your customer wants.
|
| |
|
|
|
|
|
|
| |
|
|
| |
This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship...
|
| |
| |
|
| |
|
|
| |
|
| |
|
|
Digital Transformation 2: Road Mapping
|
| |
If the last few months have taught us anything, it’s that Digital Transformation is the answer to the many questions companies are challenged with right now. Even before Coronavirus hit business where it hurts the most...
|
| |
|
|
| |
|
|
| |
|
|
Digital Transformation 3: Financing Change
|
| |
You’ve heard the phrase:‘you’ve got to talk the talk and walk the walk’. Up until now, we’ve done all the talking on why digital transformation is no longer an option – but a necessity – and then some...
|
| |
|
|
| |
|
|
| |
|
| |
|
|
| |
We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for! |
| |
| |
|
| |
|
|
| |
We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away. |
| |
| |
|
| |
|
|
| |
|
| |
|
|
100 Nuggets of Knowledge.
|
| |
A few list of ideas, in no particular order and from different fields, that help explain how the world works...
|
| |
|
|
| |
|
|
| |
|
|
How to fall asleep in 120 Seconds
|
| |
Trouble sleeping? Here’s a military-tested trick for guaranteed slumber...
|
| |
|
|
| |
|
|
| |
|
|
Can architecture shape behaviour?
|
| |
In 1966, a British planner called Maurice Broady came up with a new term for the architectural lexicon...
|
| |
|
|
| |
|
|
| |
|
| |
|
|
| |
So we decided to take it down a notch to relax and stretch out to the amazing jazz blends of this Brian Newman and Lady Gaga collab. Annnnnnd relax.
|
| |
| |
|
| |
|
|
| |
Words are precious to us. Words are who we are. But we live (or at least try to!) by the words of the greats, too. |
| |
| |
|
| |
|
|
| |
If you're going to forage in a forest, it may as well have a big expanse of blue in it...
|
| |
| |
|
| |
WAIMANGU VOLCANIC LAKE, NEW ZEALAND
|
| |
|
|
If you're going to have a dip, it may as well be in a volcano...
|
| |
|
|
|
|
| |
|
|
| |
|
|
| |
Where Art, Science, Social Engineering and Design meet. The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates
|
|
| |
| |
| |
|
© 2020. All rights reserved.
|
|
| |
|
|
|
