Welcome back one and all. As we write this, Dubai's skies have disappeared into a white expanse of fog. The novelty of which, has us (on the Dubai side at least) very thrilled. This week we ask that you turn up the volume because we have a few things to say! Check out our sound bites from the Capital Club Dubai about why we are aligned with the exclusive club's vision and outlook for the future.

A little further down the newsletter our Managing Director, Leah demystifies the overly confused and butchered concept of Strategic Communications – and no, it's not just fancy PR. Please. And in the same section you'll find a review of 'Prisoners of Geography' by Tim Marshall – It looks at the past, present and future major factors that determine world history. It definitely puts the 'geo' back into geopolitics.

Right about now the film award season would have been well underway but since COVID, the industry has been facing an existential crisis of sorts. Statista reveals the sharp decline in box office earnings.

In our Diversions, we learnt how to make sushi at home – we think you'll appreciate Chef Morimoto's munchies and the ease of DIY Japanese fare.

If you do end up assembling your own sushi platter, take a photo and tag us!

See you next time, we're off to graze on our California rolls...

THE MIND LAB

This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship...

SHAPING TOMORROW

We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

OUR DIVERSIONS

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

NOW PLAYING

It's unlikely you will have heard half of the instruments Dirtwire use. They make music from the most random materials. Enjoy this unique soundscape!

TODAY'S QUOTE

Check that Imposter Syndrome at the door.

THE OUTLOOK

Geography can be pretty spell-binding sometimes...