This week we're talking typography with Phil our Digital Director. Read more inside! 





Is anyone else feeling like it's a race to get to the finish line on the whole vaccine? In the U.S. there is a state-to-state contest on who is leading the charge – you'll find those stats down below in our 'Shaping Tomorrow' section. On that numbers game, FTSE 100 have revealed CEOs are already out-earning the average working in 2021. It's been two weeks – two weeks!

Now that we are in 'let's turn this situation around' mode, we thought a few words on the power of Creative Content Development and Social Media would put you in the right gear to drive your brand to the zeniths it deserves. But make no mistake, it's not as easy as 1,2,3 so that's why we're here to help road map your strategy for you.

Further down Phil also has something to say about fonts and why the much loved Helvetica is definitely not OK in huge doses.

Everything else in this issue is, well, awesome. Happy reading and see you next week!




The world is made up of so many fascinating stories but only a fraction of them get amplified. It's our mission to tell the stories that create impact and improve the way we relate to each other.


We have worked with an array of public and private-sector companies, nonprofit and intergovernmental organizations to design objective-driven stories that come to life through branding, video, and digital media, backed by real-time data to strengthen your narrative and elevate it to the right demographic. Storytelling and strategy are a synonymous pairing in the way we cultivate creative content to make sure you leave an indelible mark on the world.

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Is Social Media still an afterthought in the way you interact with your publics? Does it feel like sooo much effort and just a token tick off a never ending list? Well, it needs to be at the forefront of your strategy and how you or your organization present to the world. If you're just getting started, we can help you from scratch by developing your strategy, building up your network and increasing your followers all the while forging organic engagement with a community who speak to who you are and what you stand for. If that all sounds like a lot of leg work, you're right. But that's why we step in to ideate, create your content alongside you and then deal with the round-the-clock schedule so you don't have to. Social Media just got a whole lot simpler, right?

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This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship...




So where do you even begin with the fountain of fonts out there? Our Digital Director, Phil Shaw gives us a few pointers…

Read the Musing



We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

Shaping Tomorrow - Evoke International
Shaping Tomorrow - Evoke International
Shaping Tomorrow - Evoke International



We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

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James Clear

7 Ways to Retain More of Every Book You Read


What matters is not simply reading more books, but getting more out of each book you read...

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Top marketing agency Dubai


UNESCO’s World Network of Biosphere Reserves


An island off the southern coast of England. A mountainous region in Japan known for its rare butterfly species. and many more...

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Top marketing agency Dubai


The Conscience of Silicon Valley


Tech oracle Jaron Lanier warned us all about the evils of social media. Too few of us listened. Now, in the most chaotic of moments, his fears and his...

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If there were ever an underrated song from 2018, this would be it. Give it some love on our Spotify.

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Here's a simple formula:When in doubt, choose the harder task or what you don't want to do – that's usually exactly what you should do.

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Fancy going off-grid? We've got the perfect solution for you.

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Chaos comes to a calm in Jal Mahal – Jaipur's water palace. Shot gun the suite in the balcony




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