Media Training, Wildlife Protection, Cancel Culture and Matthew McConaughey eating hot wings... need we say more? 
 

icon

icon

icon
 
logo
 


WEEKLY HIGHLIGHT:

 

WILDLIFE PROTECTION WITH JTACC

 
 
 
 
 

 

It seems like we have gladly taken up residency at the Capital Club, Dubai in the last few weeks – and counting. From media training to sit down interviews with key leaders in the UAE, we've got a roster of happenings coming up. More on that later...

We're also taking this newsletter as an opportunity to get all of you (and us!) excited about our work with JTACC (Joint Task Force for Anti and Counter Corruption) and their new initiative. You know how our strapline says we redefine inspiration, well, we mean it; we're working on the 'Abolish The Trade' campaign focused on tracking down and prosecuting animal poaching networks globally - working hand in hand with wildlife and law enforcement agencies worldwide. This is social change at its most visceral and real. We are proud.com to be part of the awareness campaign to effect necessary change in the world.


Elsewhere you're find a 'peace-making' theme going on in our 'Shaping Tomorrow' section and our 'Mind Lab' looks into the mob mentality of cancel culture and how it prohibits progress.


And as far as fun trivia, head to 'Diversions' and check out Country Living's piece on what the most popular vacation spot was the year you were born. Between us we covered Haiti, Japan, Spain. Sounds like an epic summer 2021!

 
 
PR

WILDLIFE INITIATIVE WITH JTACC

 

Social change leadership is what we do best. It's what makes our hearts beat faster. So, we are thrilled to be working with JTACC (Joint Task Force for Anti and Counter Corruption) on their Wildlife Protection Initiative. Their mission is to pursue the networks of people, companies, and facilitators that allow the estimated U.S $23billion global illicit wildlife trade to thrive. We will be behind the scenes creating the awareness campaign for #AbolishTheTrade on stopping the animal poaching trade and networks in their tracks. More on the #JoinTheFight initiative, to come!

 
Learn MoreButton - Space between icon &linkLearn More
 






 
 
CONTENT

MEDIA TRAINING AT

THE CAPITAL CLUB

 

Never wear green in a green room. Sounds pretty logical, right? When you are in the midst of media training, it all comes across as common sense but, there's a lot more graft to it than that – as we demonstrated during our Media Training seminar at the Capital Club Dubai. Members of the Capital Club came in their socially distant droves to attend what we affectionately called 'fire hose' media training. Three days of training in three hours. We covered everything from why you should never confirm a negative statement in an interview to why you should always drink a glass of water right before you speak and how to politely yet pointedly deflect awkward questions with humor. 

There's plenty more where our media training comes from – get in touch if you want to sharpen your tool box, so to speak.


 
Learn MoreButton - Space between icon &linkClick me - you know you want to.
 
 
 
 

THE MIND LAB

 

This is a space where we get into the feels of things. We share our thoughts, experience and industry insights on what has struck a chord or made us tick. And it's a chance for us to flex our digital penmanship...


 
 
 






 
 
 


 
EVOKE MindLab
 

MUSINGS

Embracing The Optimism of the Fall

 

With a litany of unknowns, it doesn’t seem readily fitting to make anything resembling a plan. However, we say it’s time to embrace the usual optimism of the Fall and find the green shoots that yield sure-fire results against this climate instead...

 
icon1st Button - Space between icon &linkRead More
 

EVOKE MindLab
 

MUSINGS

The Mob Mentality of Cancel Culture

 

Call-out culture was initially a way to make people in powerful positions accountable for their unsavoury behaviour or comments. It has since become a movement whereby people are so easily cancelled and put in the stocks...

 
icon2nd Button - Space between icon &linkRead More
 
 
 

SHAPING TOMORROW

 


We’re always on the look out for dynamic change makers, disruptors and new information to fuel our own dexterity and creativity. So, this section sees a few of our recent picks on how the world’s outlook is changing. We hope these little nuggets will help you land on that 'aha!' moment you were looking for!

 
 
Shaping Tomorrow - Evoke International
 
 
Shaping Tomorrow - Evoke International
 
 
Shaping Tomorrow - Evoke International
 
picture
 

 

 
 
 
 
 

OUR DIVERSIONS

 

We know everyone says it's not all work, it's about play, too – and as much as we don't want to sound like a broken record, there is truth in the truism. Like we said earlier, we are all about ingesting the complex and the trivial in equal measure. In fact, we love nothing more than thinking deeply about the more 'playful' things in life. Read ' em and ponder away.

 
 
 

 
 

FIRST WE FEAST

Matthew McConaughey vs. Hot Wings

 

Matthew McConaughey's latest project is a memoir titled ‘Greenlights'. While on a virtual promotional tour, he takes it up with some spicy wings...

 
iconRead More
 

picture
 

NATIONAL GEOGRAPHIC

Meet Adventurer Mario Rigby

 

Modern-day explorer and travel personality Mario Rigby spent more than two years walking across Africa...





 
icon2nd Button - Space between icon &linkRead More
 

picture
 

COUNTRY LIVING

What Was The Most Popular Vacation Spot The Year You Were Born?

 

As far as trivia goes, this one has its charm. Here is a yearly breakdown of the most famous destinations...



 
icon3rd Button - Space between icon &linkRead More
 
 
 

NOW PLAYING

 


If you love the film, 'The Beach' as much as we do, this track might just take you back to Richard sitting on that stretch of sugar-sand paradise.

 
 
EVOKE Playlist on Spotify
 

TODAY'S QUOTE

 


In the age of hyper and instant communication, don't let crucial and fact-checked information get swept into the ether. Happens to the best of us.

 
 
picture
 

THE OUTLOOK

 


It's that time of year when the sky blazes up in a spectacle of neon hues in the aurora zone across the Nordic countries. So, sunrise, sunset or Norway's super sky? Off we go...(one day).

 
 
 
Evoke International

AURORA BOREALIS, TROMSØ

 
 


 
 

Nope, not photoshopped. This level of majestic beauty in The Northern Lights is the real deal. Nature, you rock.

 
Explore
 
 
logo

ABOUT US

 

Where Art, Science, Social Engineering and Design meet.


The Citadel Tower, 25th Floor, Business Bay, Al Abraj St, Dubai, United Arab Emirates


OUR SOCIALS

 
icon1st social icon - Space between icon &linkJoin us
 
icon2nd social icon - Space between icon &linkTweet with us
 
icon3rd social icon - Space between icon &linkStay connected
 
icon4th social icon - Space between icon &linkFollow us
 
 
 
© 2020. All rights reserved.

Unsubscribe - Webversion - Send to a friend