Facebook's ban: What it could mean for sports content
Unless you live in Australia and only get your news via Facebook, you’ve most likely heard about the dispute between the social network and Australian government which came to a head last week.
If you didn’t, here’s a quick catch-up. And what it could mean for sports content.
Photo Source: GIPHY
Australia wanted to force big tech platforms to negotiate a “fair and reasonable” payment with Australian publishers for the use of news content on their platforms. However, Facebook argued that they gain little to no benefit from such content – and in fact, actually drive benefit for the publishers by hosting links to their material.
So, when push came to shove, they decided to dig their heels in: “In response to Australia’s proposed new Media Bargaining law, Facebook will restrict publishers and people in Australia from sharing or viewing Australian and international news content.”
A pretty damaging effect on traffic for Australian publishers. This is what happened to Facebook referral traffic from within Australia to those publishers, according to data from Chartbeat.
If the shutoff continues, Joshua Benton, founder of Nieman Lab, predicts that, “… more dedicated news consumers might adapt in ways that are, on net, positive for publishers. Maybe they go to a newspaper’s website more often, or they sign up for a daily newsletter to get their fix. But the casual reader of news on Facebook might just skip out on news entirely.”
As such, it could also provide an opportunity to reinvent how we consume and interact with sports content.
Afterall, many fans currently consume sports content via Facebook – a platform that has never been designed for news (which has become ever-more apparent as the world continues to battle a fake news epidemic). Instead, fans could consume content that is housed in a purpose-built, personally curated aggregator, such as Australian start-up STADIUUM.
This offers distinct advantages over the Facebook model. Firstly, having partnered with leading publishers, fans will only receive high quality, verified journalism (and no ads). More-over, the publishers will be able engage with fans as well as generate revenue via their custom sponsorship tool.
While it’s unclear what will happen next in the Facebook saga, it is obvious there could be benefits to a migration of content away from social networks.
BY ANDY MARSTON
Thought for the Week
Photo Source:Mr Beast Burger
A couple of months ago content creator Mr Beast, who has 75 million fans cross platform, created a branded burger chain overnight, with over 300 locations launched at the touch of a button.
He did this via creation of a Ghost Kitchen network, allowing USA-wide delivery-only distribution and no investment in infrastructure.
The result? He has sold over 1 million burgers in two months, and topped the apps charts in the states.
Richard Johnson, Head of Content at INEOS Grenadiers Cycling Team, thinks there could be a really authentic application to sports.
"Imagine a football team launching a Mr Beast burger style, owned IP restaurant chain. With a focus on generating pre-match revenue and creating a licensed in home experience for fans around the world building up to kick off."
"Global launch cities are chosen based on fan concentration and all food is delivered without owning any physical restaurants.This would be a brilliant way to deepen engagement with global audiences that could be executed by some of the worlds top clubs."
What do you think?
If you have a thought you'd like to share with the readers of Sports Pundit, please email to me at [email protected]
The Weekly Round Up
From footballers as, 'fashion icons' to Mesut Ozil's release of his very own NFT, it's been a busy week.
Here's a few of the top articles that I've come across.
Forget actors, footballers are the new fashion icons - Vogue.
Explaining NFT’s (Non-Fungible Tokens) -Team TalksBy Team INEOS Head of Content, Richard Johnson.
Wellness firm Therabody attracts celebrity investors Marcus Rashford, Jay-Z and Daniel Craig -Verdict.
Topgolf & BetMGM: A New Sports Betting Partnership - Huddle Up
GOVERNANCE (AND FINANCE)
I can’t see Tokyo Games pulling off what we did, says Craig Tiley - The Times.
Brentford to stop taking a knee but reiterate support of anti-discrimination projects - BBC.
Burnley women's team amalgamated into club, aim to turn professional - Sky Sports.
Motorsport athletes put in pole position at Loughborough University
Leading athletes from across the world of motorsport have been put through their paces at Loughborough University – all in the name of gaining an advantage over their competitors, both on and off the track.
Over the past 15 years, Loughborough experts have supported elite-level riders and drivers from the world of motorsport, including those competing in World Superbike, Formula 3, British Touring Car and World Rally Championships.
Now, Loughborough Sport is offering bespoke packages to teams and athletes across a whole host of disciplines including lab-based physiology fitness testing, nutrition advice, physio screening, strength testing, preparation for racing in the heat, sleep and travel strategies, and psychological and cognitive function.
Drawing upon extensive experience and expertise across the University, the support service on offer allows athletes to integrate testing into their own schedules for optimal impact.